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“Upe” is a wooden educational construction game that helps children learn to read, write and count by constructing the letters and numbers from pre-cut shapes. By recognizing the main shapes of the letters and numbers, and constructing them himself/herself, a child is encouraged to experiment with different possible typefaces. These shapes can also be used to create roads, bridges, castles, cartoon characters or anything else that one can imagine.
This product took 1st place at European Kids Design Award in 2018 and was picked up for further developmend and production by Beleduc. See Upe's newest version here, which is now on worldwide market.
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